Our Marketing Agency Cebu
If you’ve never worked inside a Marketing Agency Cebu or with an external agency partner, you might not feel like you really understand what an agency does. Why do they exist? What motivates agencies and the people who work there? And most importantly, how can an agency help you build your brand and business? And before you hire anyone, let’s start by understanding the agency world.
An agency is a team that works in partnership with their client to augment and compliment the client’s internal capabilities and resources. So basically, an agency partner fills your internal gaps and helps you build your brand and improve your marketing.
Agencies have insight, expertise, experience and resources that you don’t have inside your company. They know how to plan, measure and optimize digital efforts across all the brand’s marketing touch points. And for those of you who may not know,touchpoints are your brand’s point of customer contact, from start to finish.
A touchpoint is any time a prospect or customer comes in contact with your brand, before, during or after they purchase something from you. So, for example, this could be a website, social media, search, mobile or email.For example, let’s say you’ve launched a new product and you’re ready to expand but aren’t really sure how.
Hiring an external agency will help you launch into new markets and grow your business.And you might think that an agency will work with just any client to get the business and income. But that’s really not true. Here’s what motivates an agency to want to work with a client. First, they need fair and reasonable compensation. Sure, they wanna earn money. Just like many of your businesses,they’re a for-profit business and need to earn income. But agencies know that if the compensation is too high, the relationship may be short lived because the client won’t be able to maintain that budget. Or, if the agency is undercompensated, they won’t be able to sustain the relationship.Second, the ability to do great work.
What’s great work? Well, that’s marketing that builds the client’s brand and business and wins awards and receives great industry press. Great work makes current clients wanna give their agency more work and it also attracts new clients by building a great reputation and having successful case studies. Third, agencies love working with clients who motivate the agency’s employees. The agency business, it’s a service business. They’re made up of people, not machines.
So you’ll really wanna keep agency people engaged with your brand and view you as a great client. What’s a great client? Well, that’s someone who wants to do world class marketing and work in partnership with the agency versus treating them like a vendor or transaction.Studies show that great clients, sometimes called clients of choice, have the best agency talent actually fighting to work on their business. And they receive additional, discretionary services that they don’t pay for because the agency invests to build that relationship.
In many cases, the client/agency relationship can be short-lived. And this is really unfortunate because it creates an inconsistent brand and user experience for customers and prospects. It’s also expensive and time consuming to always be searching, evaluating, hiring and onboarding new agencies.
The good news is that there also some terrific long-term client/agency relationships. For example, BBDO, a top global agency has worked in partnership with clients like Mars, GE and FedEx for decades to build their brands and drive in market results. The right agency isn’t just a vendor or supplier. They’re committed to your success. And as history has shown, understand that growing your business will also grow their business.
We help your business grow in sales with our Digital Marketing Strategies and Tactics that has been used in many companies for over a decade.